HOW DOES COLOR AFFECT CONSUMER BEHAVIOR?
HOW DOES COLOR AFFECT CONSUMER BEHAVIOR? Have you ever wondered what color makes people want to buy certain products? Color marketing is a powerful tool for merchandisers and consumer packaged goods (CPG) brands. Learning how to harness it for your brand and retail marketing can significantly impact your bottom line and in-store customer experience. Table of Contents: The Importance of Color in Retail Color influences perceptions and behaviors in surprising ways. Choosing the right colors for your brand, target market and products can affect how much revenue you earn. In the