How to Optimise Retail Space for Increased Customer Engagement

How to Optimise Retail Space for Increased Customer Engagement Retail space is no longer just a place to display products. It is a live interaction zone where customers form opinions, explore brands, and decide whether to buy—or walk away. Optimising retail space for customer engagement means designing environments that encourage people to stay longer, interact more, and feel comfortable enough to make purchase decisions. This article explains how retail spaces can be optimised thoughtfully to increase customer engagement, based on real-world retail behaviour rather than theory.   Understand How Customers