Retail Interior Execution vs Retail Design: What’s the Difference?

When brands plan a new store, one confusion comes up almost every time:Is retail design the same as retail interior execution? They are closely linked—but not the same. Understanding this difference is critical if you want your store to open on time, stay within budget, and actually perform on the shop floor. This is where Sparrow Shopfits brings clarity by seamlessly connecting both. What Is Retail Design? Retail design is the thinking and planning stage of a store. It focuses on how the store should look, feel, and guide customers.