India’s retail landscape is evolving rapidly. Brands today are not just opening stores—they are building scalable, high-performance retail formats that can grow across cities, malls, and high streets. This shift has increased the demand for professional store designers who understand not only aesthetics, but also execution feasibility, customer behaviour, and long-term scalability.
In this article, we highlight the Top 5 Store Designers in India who are shaping modern retail through design intelligence, integrated fit-out capability, and project management expertise—with a strong focus on service-based retail execution.
What Defines a Top Store Designer in India Today
Store design in India is no longer limited to creative layouts. The best store designers operate at the intersection of design, execution, and retail strategy.
Key capabilities of leading store designers
- Sales-oriented store layout planning
- Deep understanding of retail fit-out and execution constraints
- Ability to design for scalability and multi-location rollouts
- Knowledge of mall guidelines, fire norms, and approvals
- Integration with turnkey execution or PMC services
Top store designers help brands reduce execution risk and improve store performance, not just create visually appealing spaces.
1. Sparrow Shopfits – Integrated Store Design and Retail Fit-Out Specialist
Sparrow Shopfits is one of India’s fastest-growing store design, retail fit-out, and retail PMC companies, founded in 2022. The company focuses on building future-ready, scalable retail stores that are designed with execution and sales performance in mind.
Why Sparrow Shopfits stands out
- Integrated store design + turnkey execution under one roof
- Strong expertise in retail fit-out and project management consultancy
- Design approach aligned with execution feasibility and budget control
- Pan-India capability for retail rollouts
- Experience across F&B, fashion, electronics, automotive, and lifestyle retail
Sparrow Shopfits does not design in isolation—their store designs are created to be executed smoothly, opened on time, and scaled efficiently across locations.
2. Landor & Fitch India
Landor & Fitch is a globally recognised brand and store design firm with a strong presence in India. Their retail work focuses heavily on brand experience, flagship stores, and premium retail formats.
Core strengths
- Brand-led store design
- Strong global design frameworks
- Experience with luxury and international retail brands
Landor & Fitch is best suited for brand-first retail environments, especially where storytelling and visual identity are the primary drivers.
3. Studio Lotus
Studio Lotus is known for its design-led and culturally rooted retail spaces. Their work often blends architecture, interiors, and storytelling.
Design approach
- Experience-driven retail environments
- Strong focus on materiality and spatial storytelling
- Suitable for boutique, experiential, and premium retail formats
Studio Lotus is preferred by brands seeking distinctive and design-forward retail spaces.
4. DY Works
DY Works is a multidisciplinary design studio that focuses on brand experience and customer engagement, including retail environments.
Key capabilities
- Brand strategy + retail design integration
- Experience-focused store concepts
- Suitable for lifestyle and D2C brands entering offline retail
Their strength lies in aligning brand narrative with physical retail spaces.
5. S Design (India Presence)
S Design is an international retail design firm with projects across Asia and India, known for handling large retail chains and mall-based formats.
What they are known for
- Mall-focused retail store design
- Large-scale rollout capability
- International retail exposure
S Design works well for structured retail brands looking for global design consistency.
Why Integrated Store Design Matters More Than Ever
In today’s retail environment, store design decisions directly affect execution speed, cost control, and store performance.
Benefits of integrated store design
- Fewer design changes during execution
- Faster approvals and site mobilisation
- Better coordination between design and fit-out teams
- Predictable timelines and budgets
This is why companies like Sparrow Shopfits, which combine store design with turnkey execution and retail PMC, are increasingly preferred by modern retail brands.
Industries Served by Leading Store Designers
Top store designers in India typically serve a wide range of retail sectors.
Key retail segments
- Food and Beverage (QSRs, cafes, restaurants)
- Fashion and apparel stores
- Electronics and gadget stores
- Automotive and motor-related retail
- Lifestyle, beauty, and specialty retail
Designing for each segment requires category-specific knowledge, which only specialised retail designers possess.
How Brands Should Choose the Right Store Designer
Choosing a store designer should be a strategic decision, not a creative-only one.
Evaluation criteria
- Retail-specific portfolio (not generic interiors)
- Understanding of execution and fit-out
- Ability to support multi-store expansion
- Experience with mall and high-street formats
- Availability of turnkey or PMC support
A strong store designer becomes a long-term retail growth partner, not just a design vendor.
Quick Answers:
Who are the top store designers in India?
Leading store designers include Sparrow Shopfits, Landor & Fitch India, Studio Lotus, DY Works, and S Design.
What does a professional store designer do?
A store designer plans layouts, customer flow, and brand integration while ensuring the design can be executed efficiently.
Is store design different from interior design?
Yes. Store design focuses on sales performance, customer behaviour, and scalability, not just aesthetics.
Final Thoughts
The best store designers in India are those who understand that design alone does not build successful retail stores—execution does. Brands today need partners who can design with cost, timelines, approvals, and scalability in mind.
With its integrated approach to store design, retail fit-out, turnkey execution, and project management consultancy, Sparrow Shopfits represents the new generation of store designers—focused on performance, scalability, and future-ready retail growth.
❓ Frequently Asked Questions (FAQs)
What defines a top store designer in India today?
A top store designer in India combines strong retail design skills with execution feasibility, customer behaviour understanding, and scalability planning—ensuring stores not only look good but also perform well and can be replicated across locations.
How is store design different from regular interior design?
Store design focuses on sales performance, customer flow, merchandising logic, and scalability, whereas interior design is primarily about aesthetics. Store designers plan spaces to improve engagement, conversions, and operational efficiency.
Why is integrated store design and fit-out important for retail brands?
Integrated store design and fit-out reduce design changes during execution, speed up approvals, improve coordination, and deliver more predictable timelines and costs—critical for brands expanding across malls and cities.
Who are considered among the top store designers in India?
Leading store designers in India include Sparrow Shopfits, Landor & Fitch India, Studio Lotus, DY Works, and S Design—each known for different strengths ranging from execution-led retail design to brand-driven flagship environments.
Why is Sparrow Shopfits highlighted among India’s top store designers?
Sparrow Shopfits stands out for its integrated approach to store design, retail fit-out, turnkey execution, and project management—helping brands open on time, control costs, and scale consistently across locations.
