Samsung Retail Store Design and Fit-out

Project Location: Jio World Plaza, Mumbai, India
Year of Completion: 2022
Brand: Samsung

In 2022, Bhaskar Arya, the Founder of Sparrow Shopfits, spearheaded the design and fit-out of Samsung’s flagship retail store at the prestigious Jio World Plaza, Mumbai. This project is a remarkable showcase of cutting-edge technology and futuristic retail design, reflecting Samsung’s ethos of innovation and customer-centricity.

Highlights of the Project

• Technology-Driven Design: The store’s interiors were conceptualized to highlight Samsung’s advanced technology and diverse product portfolio, offering an immersive customer experience.
• Precision Engineered Fixtures: Custom-engineered display units and product showcases were designed to complement the brand’s sleek and modern aesthetic.
• Interactive Layout: The store features a thoughtfully designed layout, encouraging hands-on customer interaction with Samsung’s latest gadgets and innovations.

Project Features

• Minimalistic and Modern Aesthetic: Clean lines, neutral tones, and high-quality materials like glass, metal, and premium wood veneers created a refined and futuristic ambiance.
• Dynamic Lighting Solutions: A combination of task lighting and ambient lighting was used to enhance the presentation of products and create a welcoming atmosphere.
• Customer Experience Zones: Dedicated zones for product demonstrations, interactive displays, and workshops were integrated into the store design.
• Sustainability Focus: Environmentally friendly materials and energy-efficient lighting were incorporated, aligning with Samsung’s commitment to sustainability.

Impact of the Project

This flagship store at Jio World Plaza not only enhances Samsung’s retail presence in India but also sets a benchmark for tech-focused retail spaces. The seamless integration of design and functionality, led by Bhaskar Arya, resulted in a store that resonates with Samsung’s brand values while delivering an exceptional shopping experience for tech enthusiasts and customers alike.