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Project Features

  • Open Market Style Layout: Inspired by the concept of an open market, the store featured broad aisles and a spacious layout, showcasing the variety and quality of the products offered.
  • Focus on Freshness and Quality: Freshpik’s product areas, like the seafood and organic sections, were designed to highlight the freshness and high quality of the ingredients, ensuring an enticing display.
  • Integrated Technology: Self-checkout kiosks, digital price tags, and product info screens added a modern and convenient shopping experience for customers.
  • Sustainability: The store incorporated eco-friendly and sustainable design elements, such as energy-efficient lighting and minimal packaging solutions, in line with the growing trend towards sustainability in retail.

Impact of the Project

Freshpik’s debut in Jio World Centre marked a significant step for Reliance Retail in catering to the upscale consumer market. Bhaskar Arya’s design successfully embodied the premium yet accessible ethos of the brand. With its carefully crafted space, Freshpik quickly established itself as a destination for luxury grocery shopping, setting new standards for retail spaces in the food and gourmet sector.

The success of this store marked the beginning of Freshpik’s expansion and is seen as a flagship for future stores in other metropolitan areas, showcasing the fusion of luxury retail with everyday essentials.

Freshpik Gourmet Retail Store Design and Fit-out

Project Location: Jio World Centre Mall, Mumbai, India
Year of Completion: 2020
Brand: Freshpik (by Reliance Retail)

In 2020, Bhaskar Arya, as the Zonal Lead for Reliance Retail, was responsible for the design and execution of the Freshpik gourmet retail store at the iconic Jio World Centre Mall in Mumbai. Freshpik, a new premium grocery format launched by Reliance Retail under the leadership of Ms. Isha Ambani, aims to offer a curated selection of high-quality, fresh, and organic gourmet products from around the world. The store was conceived to elevate the shopping experience, blending luxury with everyday convenience.

Project Highlights

  • Luxury and Sophistication: The Freshpik store was designed to create an upscale, premium shopping environment, offering a premium selection of fine foods, international delicacies, organic products, and fresh produce.
  • Immersive Layout and Design: The store’s layout was meticulously planned to allow customers to navigate seamlessly between different product sections, each highlighting the store’s unique offerings. The use of natural materials like wood, marble, and polished stone created a luxurious and contemporary atmosphere.
  • Experience-Focused Spaces: With Freshpik’s emphasis on fresh and gourmet foods, dedicated areas were designed for in-store experiences, such as fresh produce markets, live cooking stations, and tasting zones, bringing a sensory experience to customers.

 

About the Project

Freshpik Gourmet Retail Store Design and Fit-out

Project Location: Jio World Centre Mall, Mumbai, India
Year of Completion: 2020
Brand: Freshpik (by Reliance Retail)

In 2020, Bhaskar Arya, as the Zonal Lead for Reliance Retail, was responsible for the design and execution of the Freshpik gourmet retail store at the iconic Jio World Centre Mall in Mumbai. Freshpik, a new premium grocery format launched by Reliance Retail under the leadership of Ms. Isha Ambani, aims to offer a curated selection of high-quality, fresh, and organic gourmet products from around the world. The store was conceived to elevate the shopping experience, blending luxury with everyday convenience.

Project Highlights

•Luxury and Sophistication: The Freshpik store was designed to create an upscale, premium shopping environment, offering a premium selection of fine foods, international delicacies, organic products, and fresh produce.
•Immersive Layout and Design: The store’s layout was meticulously planned to allow customers to navigate seamlessly between different product sections, each highlighting the store’s unique offerings. The use of natural materials like wood, marble, and polished stone created a luxurious and contemporary atmosphere.
•Experience-Focused Spaces: With Freshpik’s emphasis on fresh and gourmet foods, dedicated areas were designed for in-store experiences, such as fresh produce markets, live cooking stations, and tasting zones, bringing a sensory experience to customers.

Project Features

•Open Market Style Layout: Inspired by the concept of an open market, the store featured broad aisles and a spacious layout, showcasing the variety and quality of the products offered.
•Focus on Freshness and Quality: Freshpik’s product areas, like the seafood and organic sections, were designed to highlight the freshness and high quality of the ingredients, ensuring an enticing display.
•Integrated Technology: Self-checkout kiosks, digital price tags, and product info screens added a modern and convenient shopping experience for customers.
•Sustainability: The store incorporated eco-friendly and sustainable design elements, such as energy-efficient lighting and minimal packaging solutions, in line with the growing trend towards sustainability in retail.

Impact of the Project

Freshpik’s debut in Jio World Centre marked a significant step for Reliance Retail in catering to the upscale consumer market. Bhaskar Arya’s design successfully embodied the premium yet accessible ethos of the brand. With its carefully crafted space, Freshpik quickly established itself as a destination for luxury grocery shopping, setting new standards for retail spaces in the food and gourmet sector.

The success of this store marked the beginning of Freshpik’s expansion and is seen as a flagship for future stores in other metropolitan areas, showcasing the fusion of luxury retail with everyday essentials.

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